Cathleen Asch

I was shocked and deeply saddened today to learn that my close friend and former colleague , Cathleen Asch, passed away two weeks ago. Cathleen, Joseph Haaf, and I were co-CEOs of Truevision, a company we co-founded nearly thirty years ago. My time at Truevision remains the most exciting and satisfying of my professional career.  We were on a mission to change the world; and we did! Cathleen was a keen financial and business strategist with a gift for identifying and building critical relationships. She eventually became the sole CEO of Truevision and was the best boss I have ever worked for. She was a generous mentor and true friend who I will dearly miss.

It was only two months ago that she e-mailed me to coordinate plans for a 30 Year Truevision Reunion in Indianapolis. I was traveling in Ecuador at the time and we agreed to connect after I returned. Last week I reached out to her and thought it odd that she did not reply. This evening I received a call from her son, Zander, who shared the tragic news with me. Cathleen died from an adverse reaction to the immunotherapy treatment she was receiving to treat cancer. Within a week she was totally paralyzed and no longer able to breathe on her own. Her son accelerated his wedding date and travelled from London with his fiancé so she could witness their marriage. She died three days later.
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Cathleen lived a rich and fulfilling life. I look forward to sharing my fond memories of her when the family celebrates her life at a memorial gathering planned for mid October.