Nicolai and I are visiting Atlanta as guests of the Coca Cola company to participate in their Global Marketing & Commercial Leadership Town Hall presentation today. We arrived early to clear security and meet our host for the day.
Nicolai was greeted with a standing ovation as he was introduced on stage following the presentation of the Powerade commercial in which he is featured. He then did a brief Q&A to close the session. Pictured below with Nicolai is our host, Daryl Weber and Joe Tripodi, Executive Vice President and Chief Marketing & Commercial Officer who leads the global team entrusted with Trademark Coca Cola, the world’s most valuable and recognized brand, along with more than 500 brands and 3,500 products found in over 200 countries.
Following the meeting we were treated to a tour of the private Coca Cola archives where we saw the original drawings for the iconic glass Coke bottle, original artwork for the famous Coke and Santa ads (did you know that Coca Cola invented the modern day image of Santa Claus?), and countless other artifacts including an actual Olympic torch.
We were joined by several members of the Powerade brand team for lunch, at the end of which, Nicolai was presented with some very serious parting gifts. After a final meeting to discuss potential future media campaign activities we returned to our hotel where Nicolai elected to chill out. I opted for a walk down to Centennial Park where the famous Olympic ring fountains are located and then on to CNN headquarters.
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While working at Avid I routinely visited CNN for meetings with management and their engineering staff but never took the time to take the tour that is offered. I learned many new things about the company and facility from a very knowledgeable guide who was equally interested in learning from me about my experiences with the execs at CNN. I volunteered to demonstrate how the green screen chromakey works and used the opportunity to take a selfie.
By the time I returned to the hotel it was time for dinner. We managed to find a great Pan Asian restaurant as we walked to the Georgia Dome where the national soccer teams from Mexico and Nigeria were playing in a friendly. The fine folks at Coca Cola magically produced a pair of complimentary tickets shortly after we mentioned we were thinking about attending the match. A first class organization in every regard.
