The big day has arrived. Powerade launched their new marketing campaign featuring Nico and world famous soccer player Andrés Iniesta of FC Barcelona. The video posted above is the anthem TV ad (60 second version) which will run internationally during the 2014 World Cup games (check out Nico’s sweet diving header not seen in the 30 second version posted previously). If you click on the video it will take you through a playlist that also includes a 2 minute documentary exclusively about Nicolai, a piece called Powering Through which is a narrative by Iniesta with footage of Nico playing soccer, and a funny “unguarded” reel that may be the most entertaining of the bunch. You call follow the media campaign on Twitter at #powerthrough.
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Later this month Nicolai will travel to Barcelona where he will meet Iniesta on the soccer pitch. Can’t wait to see who has the better moves and to report on that. Working with the folks at Coca Cola on this Powerade campaign has been wonderful and we are looking forward to seeing the first ads on TV.